When it comes to finding new real estate prospects, you may feel like there are no new leads left to discover, and with the upcoming recession, prospecting is likely to get a lot harder. Prospects who will respond to your enquiries, set appointments, and qualify as a viable lead can seem few and far between.The challenge is, how quickly can you uncover them? Fortunately, there are plenty of ways to generate new real estate prospects efficiently.In this blog post, we’ll introduce you to 5 methods for generating a surplus of qualified prospects, to put you in the best position possible ahead of the upcoming recession. These strategies will help you find the perfect target audience quickly so that you can continue to thrive and not just survive when qualified leads may seem in short supply.
- Discover new leads using your CRM platform
Your CRM platform can be a rich source of new leads. You’ve likely been logging interactions with prospects and customers for years, but you may not have been fully capitalising on this data. Now is the time to start mining your CRM for more leads. A CRM platform such as Agentbox, will have all the information you need to find new contacts in your database and also help you log any new prospects that you come across.You can also track your sales team’s activities in the CRM to identify which departments have the highest number of logins. This can help you identify where you’re receiving the highest volume of leads and give you insight into who is handling them. The CRM is a valuable tool because it allows you to see who is on your team who may be able to generate new prospects. You can also look at the deals or campaigns in progress and identify prospects who are not yet in the CRM.
- Track competitor ads to find potential prospects in your area
If you’re in the market for new real estate prospects, it’s worth looking for ads that are relevant to your business. One of the best ways to find new leads is to find ads that are performing well, and then attempt to find the people who are behind them. There are several ways to go about this, but one of the best ways is to track your competitors’ ads. You can do this manually by using an ad tracking tool or by using a CRM platform that can automatically track ads for you. Another easy way to do this is through Facebook’s Ad Library.You can also search for similar businesses that could also be a potential lead. The best ad tracking tools will allow you to track individual ads as well as entire campaigns, which can help you discover a wide range of potential leads that are highly relevant to your business.
- Use email marketing to uncover new leads that already exist within your CRM
Whether you’re currently using email marketing or not, it would be a good idea to give this strategy a try. Email marketing is a great way to build relationships with potential customers, and it can also help you uncover new leads. By creating a lead magnet that offers some kind of value and encourages your audience to sign up, you can start generating leads from people who are genuinely in the buying stage of the customer journey, or are actively looking to purchase a property in the near future.A lead magnet can be as simple as an ebook or a free report that provides relevant information for your audience. By delivering information to your leads, you can foster trust and have an opportunity to build a relationship with them. If your strategy is successful, you can quickly build up a sizable list of new leads. Not only will this help increase your overall number of leads, but it will also make it easier to follow up with prospects down the line.
- Create frequent video content and publish to your socials
Social media can be a powerful tool for prospecting with video content consistently performing above average online. You can use social media to find new contacts that are relevant to your business by searching for industry- or career-related groups. To search for prospects who are looking to purchase houses, you may want to look at people who are following groups on social media such as ‘first home buyers’ or similar.By joining these groups yourself, you can make connections with potential contacts and find new leads organically. Another strategy for finding new leads through social media is to run ads for your agency or yourself as an agent on relevant platforms, such as Facebook and LinkedIn. These ads can be a quick way to expand your reach and attract potential leads.
- Develop realistic prospecting goals based on the current market
Realistic prospecting goals can be the difference between being overwhelmed with leads and having a manageable number of new prospects. It can be easy to get excited about prospecting and try to generate as many leads as you can, which can lead to a lot of wasted time if those prospects don’t pan out. Instead, you should try to set goals around how many new leads you’d like to generate each week to meet your KPI’s.You can then break down that goal by how many leads you want to get from each method. For example, you may want to try to generate 10 leads a week from your website, two leads per ad that you run, two leads per social media post, and two leads per email campaign. This can help you stay focused and make the most out of the time you spend prospecting.By investing in a high-quality CRM system designed specifically for real estate agents, your agency will be able to focus more on selling and less on admin due to the automated processes a CRM can execute.If you’re interested in learning how Agentbox can assist your agency in streamlining and growing your prospecting database, you can book a demo here.