5 tools every real estate agent should have in their toolkit

Ever had one of those weeks where it feels like you’re doing everything right – calling leads, running inspections, updating listings – and yet somehow, you’re still scrambling to keep up?

Staying organised and ahead of client expectations takes more than hustle. It takes the right tools working behind the scenes to support you, save you time, and help you close deals faster.

Let’s dive into five essential tools for real estate agents that can help you simplify your workflow, strengthen relationships, and grow your business with less chaos.

1. A real estate CRM built for agents

If you don’t already have a CRM for real estate agents, it should be your number one priority.

A real estate CRM acts as the nerve centre of your business – organising contacts, tracking communications, automating follow-ups, and helping you nurture prospects through every stage of their journey.

Look for a CRM that’s tailored specifically for real estate, offering features like:

• Pipeline and listing management
• Automated reminders and tasks
• Prospecting tools
• Mobile access so you can work on the go

2. Digital marketing and social media tools

First impressions often happen online – before a client even picks up the phone. Having the right marketing tools for real estate helps you:

• Build a personal brand
• Showcase properties with professional visuals
• Schedule consistent social media posts
• Create targeted ad campaigns that generate real leads
• Drive traffic back to your real estate website, where clients can explore your listings, learn about your services, and get in touch easily

Your real estate website is like your digital storefront – if it’s outdated, hard to navigate, or slow to load, you could lose potential leads without even knowing it.

A great website, paired with strong marketing tools, helps you not only attract more traffic but also convert casual browsers into serious clients.

Platforms like Canva (for quick design work) and Meta Business Suite (for managing Facebook and Instagram ads) are powerful, affordable options that can lift your marketing game without needing a graphic design degree (and if you’d like a few tips on helping these clients see the value of great marketing, this free eBook is worth a look).

3. Centralised client and listing management

Organisation isn’t just about keeping your calendar tidy – it’s about having everything you in one place, accessible anytime.

A real estate CRM acts as your central hub for:

• Managing contacts, listings, inspections, and offers all in one system
• Instantly viewing a client’s full history – from first enquiry to final settlement
• Tracking buyer preferences and matching them to available properties
• Simplifying your follow-ups, so no opportunity slips through the cracks

Instead of switching between multiple apps and spreadsheets, a real estate CRM keeps your day flowing smoothly and your data accurate – saving you hours every week and helping you deliver a better client experience.

4. Virtual tour and video tools

Video isn’t optional anymore – it’s one of the fastest ways to build credibility and connection with your audience.

Buyers and sellers are more digitally savvy than ever, and tech for real estate agents like virtual tours, video walkthroughs, and drone footage can set your listings apart.

Platforms like:

• Diakrit – for interactive 3D floor plans, virtual staging, and video walkthroughs that help listings stand out.
• BoxBrownie – for professional photo editing, virtual staging, and 360° renders to polish your visuals.
• Little Hinges – a growing provider of digital twins and immersive 3D tours tailored for Aussie agents.
• Droneworxs – a Brisbane-based company offering professional real estate drone photography and video.

…can make even modest listings stand out and attract serious buyers fast.

5. Reporting and analytics tools

It’s one thing to hustle – it’s another to hustle smart.

Productivity tools for agents that provide reporting and insights can show you:

• Where your leads are coming from
• How long properties are staying on the market
• What marketing channels are performing best

A great CRM will include built-in reporting, but adding platforms like Google Analytics (for website tracking) or even social media insights can give you the data you need to make smarter decisions.

Success isn’t about how hard you work – it’s about how smart you work. With the right toolkit, you can simplify your operations, build better client relationships, and free up more time to focus on what you do best: selling real estate.

Start with the right CRM for agents, layer in smart marketing and organisation tools, embrace video, and don’t forget to lean on analytics to guide your growth.

Curious what a real estate specific CRM could look like in action? Take a look at Agentbox (or simply enter your details below) – built for agents, tailored to the way you work.